Posted in BLOG_2016By Gabriella Mulligan Business reporter, Cape Town Lance Petersen sits in his radio studio and chats into his microphone. While most DJs of his age let the music do the talking, the 25-year-old very much likes to converse with his listeners. Lance is the founder and owner of Vibe Radio SA, an internet radio station based in the Cape Town township of Athlone. Set up in 2011, Vibe is aimed at South Africa's teenagers and young adults. With listeners across the country, it engages with them on topics ranging from bullying, to HIV/Aids, fashion, and advice on becoming an entrepreneur. Lance says: "The point of Vibe Radio is to provide a platform that focuses solely on the youth voice, and gives young people the opportunity to say what's on their mind, and be heard." He adds that the radio station was born from his own frustration at the lack of support given to young people in South Africa, and the failure to make them heard on a national level. "The scariest realisation I had was that the young didn't have a voice, or were seldom heard," says Lance. "It was at that realisation that I knew I had to find a way to start my own radio station." A former TV producer, Lance set up the station using his own savings, and support from a Cape Town-based social enterprise called Reconstructed Living Lab (RLabs). Vibe now has 16 employees, and makes money from advertising. With the youth unemployment rate in South Africa standing at 37.5% (for people between the ages of 15 and 34), job opportunities are few and far between for many of Vibe's listeners. As a result, much of the station's focus is on discussing how young people can best go about launching and running their own businesses. Lance says the aim is for this always to be done in an interesting and entertaining way, or as he calls it - "edutainment". So for example, in a recent discussion about becoming a concert promoter, and how the cost of each ticket breaks down, he discussed a tour by teen heartthrob Justin Bieber.